Sandra Villalobos
Disponible ahora🇺🇸Brand positioning and message, for companies that lost the thread
- 18 años de experiencia
Eighteen years in brand, split between agency and client side in Los Angeles. Consumer product launches, and repositioning work for companies that had stopped being able to say what they were. The problem I meet most often is not a logo problem and not a colour problem. It is that nobody in the company can say, in one sentence, who they exist for and what they get chosen instead of. Until that sentence exists, everything downstream - the site, the ads, the sales deck - is vague, and vague does not get fixed with media budget. So that is what we work on. It is uncomfortable, it usually takes the whole hour, and it changes more than anything else I could do for you in sixty minutes. Come with your actual competitors in mind, not a category description.
Idiomas de consulta
- Inglés
- Español
- Francés
Competencias
- Positioning strategy
- Brand platform and architecture
- Messaging and narrative
- Product launch
- Competitive landscape analysis
- Naming
Lo que le distingue
I will make you give up customers. A brand trying to speak to everyone speaks to no one, and the real work is almost always deciding who you are willing to let walk away.
Formación
- · MBA, UCLA Anderson School of Management, marketing concentration
Referencias
- · Brand director at Los Angeles agencies from 2007 to 2018, then independent consulting.
- · Launches in consumer packaged goods and direct-to-consumer services.
- · Guest critic on brand strategy at a Los Angeles design school.
Cancelación estricta
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